Bpack News

Katie Couric and Solange Knowles

Earlier this year, our founder CC Conrad had the opportunity to compete on the Katie Couric show for a 10k female entrepreneurship prize.

The episode: “Mothers of Invention” Competition

The competitors: Aut’s Tipsy Treats (deliciously alcoholic cupcakes) and the Purse Scooper (a momtastic way to keep your purse secure and accessible in the car)  

The mission: Win.

And win it she did. Nothing says mom like “boobs” right? We got a little nervous when the audience gave out “oos” and “aas” for Aut’s Fireball cupcake. But CC’s Boobypack pitch won out in the end. From our side of things CC looked like a cool cucumber, like Beyonce in that elevator. She has a different story… 


I may have seemed calm on the outside. But inside, I was Solange, kicking and screaming on mute.


Here’s some back-story– It’s 8pm the night before taping and my Boobypack model says she can’t make it tomorrow. Cue the mad panic. There was no way I was going to waltz onto the Katie set with only a mannequin beside me. I fire off 30 “HELP!” texts en masse and finally, one of my friend’s, friend’s, friend’s little sisters is up for the gig. I send her a lot of dancing girl emoticons. She sends me a few clapping emoticons. I send her a bunch of angel emoticons and then go back to rehearsing my pitch. 

At this point, tensions are high but manageable at my sister’s NY apartment where I’m sleeping on a blowup mattress next to my little nephew, who happens to have some kind of disease where he needs to poke me every two seconds and call me a different barnyard animal. Fast forward through many “no YOU’RE a duck–now go the F**k to sleep!”s and suddenly it's 8am and we're shuffling our way into the Katie Show’s green room.

I see the two women I’m going up against setting up their products in different areas of the room and suddenly it dawns on me that we’re about to compete. We’re about to pitch our businesses in front of a live audience, which will then air on ABC. This is not a green room, I think. This is the training center, the Hunger Games Training Center. We need to either make alliances or scare the pants off of one another with our fancy bow-and-arrow-katniss tricks. I don’t have any fancy bow-and-arrow-katniss tricks so I settle on the former route and introduce myself to the competitors. Harmless enough except that my mom then takes my friendly tactic a bit too far and starts distributing the bagels and fruit left out for us like a proud soccer mom. “Best to go in there on a full stomach, kiddos.”   

Meanwhile, I hear my nephew in the background, “how do you spell dush?” “What?” answers my sister. “I need to text Brandon that he’s a dush, how do you spell it?” I may have unwittingly upped the Barnyad Tourettes ante last night with a few more names… Time for hair and makeup.

Fast forward again to 30 seconds before show time. I can hear Katie Couric talking about Boobypack as I stand behind the set backdrop. The two other competitors are lined up behind me. My hands are starting to sweat. A very serious woman in a headset is holding her hand up in front of my face. “When I let my hand down, you walk out. And smile.” I felt like Sandra in Miss Congeniality, right before she goes on stage and tackles Miss Rhode Island.

Hand goes down. I go out. With a smile. I then see my mom sitting in the most visible seat possible, in her bright neon yellow sweater, pointing to both sides of her lips as she mouths “Bigger! Bigger!” I give a maniacally large toothy grin, start my pitch, hear the audience laugh at “fannypack for your rack,” then realize that I’m breaking out in hives around my neck.

For those of you who know me, I am slightly allergic to alcohol–many call it Asian Glow (a clinical term)–which makes me break out in red splotches sometimes when I drink. Minutes before the show, Aut had given out her tasty alcoholic treats as a good-luck-bottoms-up gesture. Their chocolaty goodness clouded my judgment and made me forget that we were in The Training Room.

The next few minutes are a complete blur. I remember saying something about Kickstarter, and Lululemon and avoiding eye contact with my Big Bird of a mother but mostly I just remember squeezing my sweaty hands very very tightly and trying to remember to breathe. Cool cucumber I was not. 

When the audience voted Boobypack the winner of the “Mothers of Invention” challenge, my mom and sister sprang up out of their seats with joy while my nephew slunk down in his, probably realizing for the first time that he was surrounded by women.  

It was a really great day to put it lightly– the high I got from it all far exceeded any stress that led up to it. And I think Solange would probably say the same.  

A Boobypack Bachelorette

Here at Boobypack HQ, we don't shy away from random product placement. Our Wall of Fame documents Boobypack Angels infiltrating the Horse Guards in London, skiing in Jackson Hole, doing paddle board yoga in San Francisco and cycling through Napa on a biking wine tour. This past week, however, we may have found our favorite random rack pack placement yet at a Bachelorette on Harbour Island (nicknamed Briland), Bahamas. 

Cat (pictured below), one of Bpack founder CC Conrad's best friends, is getting married next month (!) making her the first "Boobypack Bride" and her ladies the first "Boobypack Bachelorettes." Can you tell we like alliteration? Scroll through the pictures below to see how the newest angels took over Briland's lone tree and had the first ever Boobypack Bachelorette on BRIDEland, Bahamas.

Fins Up! Catherine's fiancé Will is a Miami Dolphins football player so they made sure he was there in spirit.


From Left to Right: Sasha Feldman, Sean Boyles, Shannon Boyles, Catherine Cooney, Elizabeth Cooney, Ann Morgan, and CC Conrad (the prop girl)

Photobomb by Boobypack Bachelorette Chesley Rappleye  



Santacon Sale

25% off until Dec 14th when you enter in discount code "Santacon" at checkout.

Because Santas wear packs, not purses. 

(middle photo from Flickr account: Jamie NYC)



Boobypack Angels Keep it Casual at Coachella

See these angels dressed as the Libra Scales (she's a good sport) and Cancer Crab by pledging to our Zodiac Boobypack Calendar campaign here




Angel (left): Sabrina Burda

What she's wearing: Wildfox one piece, J Brand jean shorts and a Hipanema bracelet

We'd pair it with: The USA bpack, duh. 

Angel (right): Catie Straut

What she's wearing: Current Elliot shorts, American Apparel top, Calvin Klein bathing suit 

We'd pair it with: The Stephania Boobypack. We love how both these angels are sporting bathing suits- a practical choice when Skrillex's tent is 110 degrees. What's more practical? A Boobypack. Beat the heat and keep your valuables close to your... other valuables. 

Boobypack Angel: Florentine Thiels

Occupation: Student at FSU (Go Noles!)
Concert: Bonnaroo
What she's wearing: Faux fur vest from LF, Shorts from BDG, Frye boots and an American Apparel headband 
We'd pair it with: The USA Boobypack. We love this Almost Famous look. With a USA rack pack and some John Lennon sunglasses the Penny Lane transformation would be complete.

Boobypack Angel: Maggie Malloy

Occupation: Marketing Coordinator at Warby Parker

Concert: Robot Heart

What she's wearing: American Apparel gold leotard and lots. of. glitter.

What we'd pair it with: The USA Boobypack in this picture. Note how it's the perfect glitter holster. 

Boobypack Angels: Nikki and Hannah (left to right)

Angel: Nikki Sequeira

Occupation: Account executive in PR

Concert: Dolores Park in SF (always a festival!)

What she's wearing: Lucky linen shirt, Madewell shorts and a hat from the Alameda Flea Market 

What we'd pair it with: The Stephania- to keep that linen shirt looking white and ethereal. 


Angel: Hannah Schmunk

Occupation: Director of Special Projects at Open Hand

Concert: Dolores Park (hippie central)

What she's wearing: American Apparel high rise shorts and a vintage lace top from a shop on Haight Street 

What we'd pair it with: The Jeni. We love how Hannah's top and short combo look like a black + white romper. Add the hula hoop and she's just kid, horsing around. The baby pink and blue Jeni would help keep this youthful spirit alive AND keep her belongings safe when the hula hoop competition takes off!