Bpack News

#Girlboss Evelyn Cordner

This January, before our New Years Resolutions to eat healthier, exercise more and stop playing Fruit Ninja go out the window, it’s time to get inspired by a true Boobypack #Girlboss. Evelyn Cordner has the four B's- brains, brawn, beauty and a boobypack. With a degree in computer science AND math from MIT, she's an engineer at Strava– an app for athletes that just raised $18.5m in their Series D. Out of 40 engineers at Strava, Evelyn is the only girl, so while she might not see herself as a BAMF lady pioneer in the male dominated tech world, we do. And so do the producers of a new documentary called Code: Debugging the Gender Gap. Check out her cameo here.

Before she ran an ultramarathon (50k!), Evelyn had to wear a heart monitor for a couple weeks. Like a lot of young athletes, Evelyn’s heart is larger than most. An apt condition since Evelyn’s BAMFness is matched only by her kindness. (Seriously– she’s Lara Croft mixed with Mother Teresa and a touch of Snow White– just ask her rescue dog Orion. Find him on Instagram as @official_orion) The device was the size of her phone and had four wires that attached to her shoulder, rib cage and abdomen– an awkward gadget for such an active lady. After experimenting with different hanging methods (attaching it to a necklace, strapping it to her stomach with an ace bandage, sticking it in a sports bra) she found that the Boobypack was “the perfect solution!”

 

SO, while we can’t take full (read: any) credit for Evelyn’s achievements we can say that our rack pack lent a little comfort to one of the fastest, smartest, toughest Boobypack #girlbosses yet and that makes us feel all warm and fuzzy. :)

1. Tell me about Strava.

Strava is a social network for athletes. We build software for runners and cyclists that allows them to access more data on their training, share their activities with friends, compete with other local athletes on segments, and much more. Check us out at Strava.com

We have ~85 employees, and ~40 engineers, of which I am the only female. In October we raised our series D funding of $18.5m. Our goal is to make Strava the #1 social network for athletes.

2. What's your job title at Strava? What is your typical day like? 

I'm an iOS engineer at Strava. My typical day depends on where we are in a release cycle. Getting started on a new feature means my day involves meetings with product, UX, and design to provide engineering feedback, and to task out the feature into parallelizable chunks. Once designs, interactions, and animations are decided on we get to building the feature, which means I'm spending most of my day coding. Finally, we go back to fix any bugs that might have happened along the way. My typical day often includes testing the product we're building, which means lacing up the sneakers and heading out for a run.

3. What's the biggest difference between your current job and your last job?

Tangibility. I love that I can hold the Strava app in my hand and reflect on all the parts of it that I've built. It was a bit harder to do that as an exotic derivatives trader. 

4. What keeps you motivated?

I'm a power user of my own product. I've made so many friends through years of running in CT, Boston, NY, and now San Francisco, and I love that Strava keeps me connected to all those wonderful people. When I go to work every day to make Strava a better app, I'm doing it for them.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Do they have to be real? Because it would definitely be Harry Potter. My childhood hero.

6. Who are your role models?

My mother. She is the strongest and kindest person I know.

7. If you had to pick one quote/phrase to live by, what would it be?

"Dirt don't hurt." Because getting dirty means you're outside exploring this amazing country. That's why the American Flag boobypack is my favorite.

8. What are your top three personal/professional highlights or achievements from 2014?

Leading two new Strava features targeted towards runners (Matched RunsProgress Goals). Getting involved with the women in tech movement through Code Documentary. Finishing my first ultramarathon, setting a new road marathon PR, and finishing 6th at TNF Endurance Challenge Marathon.

#Girlboss Week: Maddy Grayson

To recap, for the next 4 days, we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Maddy Grayson: 

When Maddy couldn't find her favorite classic American brands in one place, she didn't just resign herself to J.Crew and call it a day. She, along with cofounders September and Jocelyn, decided to raise nearly half a million bucks and launch an ecommerce store called Tuckernuck– a one stop shop for all things preppy and chic. And when she couldn't find the right pre-wedding outfit for herself and her maids, Maddy didn't just resign herself to her hubby's shirt or a floral robe. NO she did not! She ordered custom Bridal Boobypack Tankinis! (She's the one in white below) That's what we like to call a "go-getter," a "do-er," quite simply a #BOSS. With an eye for fashion and a mind for business Maddy Grayson is one to watch. 

1. What do you do? What is your typical day like? 

I'm one of the 3 founders of Tuckernuck, an e-commerce site that aggregates and sells product from 150+ unique brands. I wear a lot of hats, but my main roles are Buying and Content Production.

A typical day varies based on the time of year. The production side requires me to be in the studio or on location with our creative director, photography team and models (aka our friends) when we are creating lifestyle e-catalogs. When I'm not running around like a mad woman, I'm buried in spreadsheets, vendor line sheets for future season buys or on the phone with potential new brands to add to our assortment. That’s my favorite part of the job–working with small businesses.

2. Can you tell me a bit about your company? How many work there, have there been any recent milestones, what are the near/far term goals etc.?

Tuckernuck is the one-stop online shop for men and women who love classic American style. From up-and-coming brands to iconic labels like Barbour and Saint James, we style 150+ brands together in one aspirational yet approachable online space. We actually just launched our 23rd lifestyle e-catalog! 

I work with a small, scrappy team of 8 full-time, smart, driven, no bullshit ladies and two incredible gents who keep things in perspective. Two of my closest friends from Penn, my sister, and my high school Lacrosse teammate are whom I get to spend my 12 - 14 hour days with, so I'm definitely lucky. 

Recent milestones...We moved all of our inventory to a warehouse in South Carolina so fulfillment is handled by a team down there. We launched our first collection of vintage items in our "Tuckernuck Bazaar"– selling out of 1980s NFL Sweaters almost instantly. Our main focus though, with our exciting organic growth the past 24 months, is finalizing our investor deck for a strategic fund raise in the coming months. We’re also planning to open our flagship store in an industrial space in Georgetown in the near future! 

3. What's the biggest difference between your current job and your last job?

I was lucky enough to have worked for a fairly young company before this. It was an ideal starting off point because while the founders taught me a lot about the retail and manufacturing industry, they also gave me a lot of space. I had the opportunity to explore what I was really interested in with few boundaries from day 1. Now I spend a lot more time worrying about big picture direction and everyone's happiness, company culture etc. along with the nitty gritty details. It's more emotionally exhausting. I feel a lot more weight on my shoulders, but it's amazing to be building something that matters and is my own. 

4. What keeps you motivated?

My team and our vision. E-commerce clearly is in its infancy. I think there's so much to be said about branding a retail company online in a truly authentic way. We are scrappy, analytical and hard working, but we also never forget to laugh and we don't take ourselves too seriously. I think this is carried through in our photography, copy and overall message. Using friends as models, shooting lifestyle catalogs at family friends' houses, telling the stories of the founders of the small businesses we sell and represent… We're ready to take on lifeless J.Crew and overly pretentious Ralph Lauren! May we always give our customers new discoveries and inspiration to get out and do things. 

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

It's a tough call between Katharine Graham and Martha Stewart. I've read both their books multiple times and think they’re both amazing female leaders. Martha was clearly ruthless and persevered with a brand, a way of life, that makes me feel warm and fuzzy. What an idealistic, picture perfect existence she still portrays. I love how she started as a caterer ("An Uncatered Affair") and ended up with a multi-million dollar enterprise.

Katharine Graham inherited her family's paper the Washington Post. She was the one in charge during Watergate and it’s incredible how under her command, the Washington Post rose to New York Times level authority.

Both women showed a ton of grit fighting for their success, which I respect tremendously. 

6. Who are your role models?

My Mom and my Dad. My Mom somehow managed to work full time as a bad ass Real Estate developer (usually the only woman), raise 4 kids (never miss one of our games), and make dinner for us every night without a single complaint. She loves what she does and she always says there's nothing we can't do. My Dad is the hungry entrepreneur, always pushing the limits, taking risks and never giving up. He started a company in Washington and ran it for 20 years. His level head and fair attitude created a really fun work culture with loyal employees who stayed along for the whole ride. Both of them have been sounding boards for us as we endure this crazy roller coaster called scaling a startup. They help us keep things in perspective and are a major source of encouragement.

 7. If you had to pick one quote/phrase to live by, what would it be?

"There is no substitute for hard work."

 8. What are your top three personal/professional highlights or achievements from 2014?

  • Getting featured on the cover of Matchbook Magazine in February
  • Getting MARRIED in June on Nantucket
  • Moving our inventory to a warehouse to South Carolina (But honestly, every time we launch a catalog I feel like I finished a term paper and feel a huge sense of accomplishment!)

 

If you want to shop Maddy's look above, email info@boobypack.com for a custom mockup. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week: Caroline Markowitz

To recap, for the next 5 days we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Caroline Markowitz:

For 20 somethings, ambition in a mountain town usually revolves around physical feats– jumping the craziest cliff, skiing the gnarliest line etc. etc. "Got some crazy pow shots to the face during my 8th tram lap this morning"- said no one ever...but you get the point. That isn't true for #Girlboss Marko. While living in Jackson Hole Wyoming, she started her own Company–Born to Crunch– that makes the most delicious granola you've ever tasted.

She spent this summer selling (out of) her Jackson Holesome granola at the town's farmers market and recently launched a Kickstarter so she can spread the crunchy, all natural, tasty goodness to the masses. (You have until 11/29 to buy a bag!) Oh and here she is paragliding in a Boobypack- if you can do that while taking a shelfie, you can pretty much do anything. (For the full paragliding adventure, edited by fellow Jacksonite DJ Johnson, click here)

1. What do you do? Where do you do it?

I live in Jackson, WY where I write for Jackson Hole Magazine, bus (trying to break fewer glasses than I do) at an awesome restaurant called the Kitchen, and work on a granola company I started called Born to Crunch

2. Tell me more about Born to Crunch. Have there been any recent milestones?

I recently launched Born to Crunch on Kickstarter and have until November 29th to reach my fundraising goal of $10,000...but I'm hoping to exceed it! I spent all summer selling Born to Crunch at the Jackson Hole Farmers Market and since then, launching Kickstarter is my biggest milestone. Next up...get my FDA approved label and make it into the big boy stores. Ahhhhh!

3. What is your typical day like?

It all depends. One day I could spend from 7am - 3pm baking and then rush to work at the restaurant. And then other days I may do some writing/restaurant work in the morning, before mountain biking or skiing (seasonal dependent). While it's not always possible, I try to take total advantage of any free time I have to go on any sort of outdoor adventure. Jackson is one of the most beautiful places I've ever seen and you have to make the most of it. I also coach K-2nd grade lacrosse, which is beyond precious. And I obviously start my day munching on Born to Crunch.

4. What keeps you motivated?

This probably all sounds cliche, but the fact that I can launch Born to Crunch in a place like Jackson keeps me motivated. I really don't want to ever have to leave here so finding a job I'm really passionate about is important. But more importantly, I'm motivated by the need to bring healthier snack foods into an unfortunately unhealthy world. If I can spread just a little of this jackson holesome lifestyle to the rest of the country, it will all be worth it.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

It would be a dream to have dinner with Gilda Radner. If you don't know who she is, google her ASAP. I grew up in a SNL-loving family and I can't even count how often my mom would imitate Gilda's, Roseanne Roseannadanna. It's amazing. Her book, "It's Always Something," lives on my night table. It really is always something.

6. Who are your role models?

My mom and dad. They encourage and support me in all that I do and while I don't always like to hear their advice or criticism, they're (almost) always right. Thanks for birthing me, mom!

Some others...Gilda Radner, Lena Dunham, Beyonce, Judd Apatow, Gandhi, Louis Zamperini, my Grandma and Grandpa. 

7. If you had to pick one quote/phrase to live by, what would it be?

"The key to being happy with yourself is passionately pursuing what you love, doing whatever you do the best you can do it, and being a kind thoughtful person who makes the world a better place." - my dad

Also- any John Wooden, Dalai Lama XIV, or Vince Lombardi quote. 

 

If you want to shop Caroline's look above, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week

Many of you have read Sophia Amoruso’s bestselling book #Girlboss (or at least, have used the hashtag on your #WomanCrushWednesday Instas) but for those of you who haven’t­– go buy it, then share it with a friend. Amoruso’s winding path to success that starts with dumpster diving and ends with being CEO and founder of Nasty Gal (an online fashion mecca with more than $100 million in revenue, ANNUALLY­) would be hard to duplicate. But that doesn’t make the lessons she learned along the way any less universal.

It isn’t a feminist manifesto, or a self-help book or a how-to guide. It’s an incredible story about a woman who never thought she’d be a role model but nevertheless has inspired countless women (and some men) to grab life by the balls, take chances and ignore the naysayers. #hatersgunnahate (#hate #hate #hate #hate)

We want to pass her #girlboss inspiration on so we're going to start spotlighting different kickass Boobypack Angel Girlbosses who are paving their own path to success.

In Sophia’s words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

 -C.C.

The Boobypack Lady

 

Introducing #Girlboss Avery Carpenter:

One of my best friends from high school, she’s the kind of girl who will make you laugh so hard you’ll forget you just got dumped over aim. She’s beautiful, crazy smart and can rock a fedora but most importantly, she knows when to let her freak flag fly. Now a writer for theSkimm– a daily newsletter with over half a million subscribers (Including OPRAH)–Avery is a #Girlboss to be reckoned with.

1. What do you do? What is your typical day like? 

I'm a writer at theSkimm, the daily newsletter that gives you the stories you need to know every morning, plus some humor. Every other day I wake up at 5AM to update the newsletter before it gets sent out. Then I'm writing and working on other editorial projects from 1PM-11PM. I write in shifts; in the office and remotely, with and without a glass of wine. Skimm HQ loves wine and wine loves it back.

2. Can you tell me a bit about your company? How many work there, have there been any recent milestones, what are the near/far term goals etc.?

theSkimm is small with big goals and a very loyal following. It was started two years ago by two former NBC News producers and now we're an 8 person team. We hit half a million subscribers over the summer and we've grown a lot since then. TheSkimm has a unique voice -- like your friend who tells it like it is, not like a traditional news outlet -- and we're looking to expand that voice into new platforms. We have lots of surprises. Like a Wonderball. Or wearing many layers in winter. Can you tell I'm drunk on the Kool-Aid?

3. What's the biggest difference between your current job and your last job?

The size and importance of my role. I used to work as an associate producer at "Katie," Katie Couric's talk show. While every day was a hustle, I was working on a team with dozens of people -- now there are less than 10. My favorite part of my previous job was writing tape scripts for Katie. Now my entire job involves writing, so I feel very lucky.

4. What keeps you motivated?

My alarm ringtone. It's called "opening," and it's so awful I have to get out of bed and turn it off at 5AM. Also, the feedback. We get emails and tweets every day from people saying they feel smarter and more confident after skimming. "Life changing" gets thrown around -- and since I'm not a motivational speaker, surgeon, or a Beyoncé performance, I'm in awe of that response.

5. If you could have dinner with one famous person (dead or alive) who would it be?

Roald Dahl. I just love his stories. I wouldn't want him to cook though. He'd probably put a lizard in the soup.

6. Who are your role models? 

Shonda Rhimes and Mindy Kaling. Talk about women who've built empires based on their creative visions. And my parents. Really, though.

7. If you had to pick one quote/phrase to live by, what would it be?

 "Knock 'em dead." Not literally.

 

If you want to shop Avery's look above, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.