Bpack News

#Girlboss Evelyn Cordner

This January, before our New Years Resolutions to eat healthier, exercise more and stop playing Fruit Ninja go out the window, it’s time to get inspired by a true Boobypack #Girlboss. Evelyn Cordner has the four B's- brains, brawn, beauty and a boobypack. With a degree in computer science AND math from MIT, she's an engineer at Strava– an app for athletes that just raised $18.5m in their Series D. Out of 40 engineers at Strava, Evelyn is the only girl, so while she might not see herself as a BAMF lady pioneer in the male dominated tech world, we do. And so do the producers of a new documentary called Code: Debugging the Gender Gap. Check out her cameo here.

Before she ran an ultramarathon (50k!), Evelyn had to wear a heart monitor for a couple weeks. Like a lot of young athletes, Evelyn’s heart is larger than most. An apt condition since Evelyn’s BAMFness is matched only by her kindness. (Seriously– she’s Lara Croft mixed with Mother Teresa and a touch of Snow White– just ask her rescue dog Orion. Find him on Instagram as @official_orion) The device was the size of her phone and had four wires that attached to her shoulder, rib cage and abdomen– an awkward gadget for such an active lady. After experimenting with different hanging methods (attaching it to a necklace, strapping it to her stomach with an ace bandage, sticking it in a sports bra) she found that the Boobypack was “the perfect solution!”


SO, while we can’t take full (read: any) credit for Evelyn’s achievements we can say that our rack pack lent a little comfort to one of the fastest, smartest, toughest Boobypack #girlbosses yet and that makes us feel all warm and fuzzy. :)

1. Tell me about Strava.

Strava is a social network for athletes. We build software for runners and cyclists that allows them to access more data on their training, share their activities with friends, compete with other local athletes on segments, and much more. Check us out at Strava.com

We have ~85 employees, and ~40 engineers, of which I am the only female. In October we raised our series D funding of $18.5m. Our goal is to make Strava the #1 social network for athletes.

2. What's your job title at Strava? What is your typical day like? 

I'm an iOS engineer at Strava. My typical day depends on where we are in a release cycle. Getting started on a new feature means my day involves meetings with product, UX, and design to provide engineering feedback, and to task out the feature into parallelizable chunks. Once designs, interactions, and animations are decided on we get to building the feature, which means I'm spending most of my day coding. Finally, we go back to fix any bugs that might have happened along the way. My typical day often includes testing the product we're building, which means lacing up the sneakers and heading out for a run.

3. What's the biggest difference between your current job and your last job?

Tangibility. I love that I can hold the Strava app in my hand and reflect on all the parts of it that I've built. It was a bit harder to do that as an exotic derivatives trader. 

4. What keeps you motivated?

I'm a power user of my own product. I've made so many friends through years of running in CT, Boston, NY, and now San Francisco, and I love that Strava keeps me connected to all those wonderful people. When I go to work every day to make Strava a better app, I'm doing it for them.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Do they have to be real? Because it would definitely be Harry Potter. My childhood hero.

6. Who are your role models?

My mother. She is the strongest and kindest person I know.

7. If you had to pick one quote/phrase to live by, what would it be?

"Dirt don't hurt." Because getting dirty means you're outside exploring this amazing country. That's why the American Flag boobypack is my favorite.

8. What are your top three personal/professional highlights or achievements from 2014?

Leading two new Strava features targeted towards runners (Matched RunsProgress Goals). Getting involved with the women in tech movement through Code Documentary. Finishing my first ultramarathon, setting a new road marathon PR, and finishing 6th at TNF Endurance Challenge Marathon.

#Girlboss Week: Caroline Markowitz

To recap, for the next 5 days we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Caroline Markowitz:

For 20 somethings, ambition in a mountain town usually revolves around physical feats– jumping the craziest cliff, skiing the gnarliest line etc. etc. "Got some crazy pow shots to the face during my 8th tram lap this morning"- said no one ever...but you get the point. That isn't true for #Girlboss Marko. While living in Jackson Hole Wyoming, she started her own Company–Born to Crunch– that makes the most delicious granola you've ever tasted.

She spent this summer selling (out of) her Jackson Holesome granola at the town's farmers market and recently launched a Kickstarter so she can spread the crunchy, all natural, tasty goodness to the masses. (You have until 11/29 to buy a bag!) Oh and here she is paragliding in a Boobypack- if you can do that while taking a shelfie, you can pretty much do anything. (For the full paragliding adventure, edited by fellow Jacksonite DJ Johnson, click here)

1. What do you do? Where do you do it?

I live in Jackson, WY where I write for Jackson Hole Magazine, bus (trying to break fewer glasses than I do) at an awesome restaurant called the Kitchen, and work on a granola company I started called Born to Crunch

2. Tell me more about Born to Crunch. Have there been any recent milestones?

I recently launched Born to Crunch on Kickstarter and have until November 29th to reach my fundraising goal of $10,000...but I'm hoping to exceed it! I spent all summer selling Born to Crunch at the Jackson Hole Farmers Market and since then, launching Kickstarter is my biggest milestone. Next up...get my FDA approved label and make it into the big boy stores. Ahhhhh!

3. What is your typical day like?

It all depends. One day I could spend from 7am - 3pm baking and then rush to work at the restaurant. And then other days I may do some writing/restaurant work in the morning, before mountain biking or skiing (seasonal dependent). While it's not always possible, I try to take total advantage of any free time I have to go on any sort of outdoor adventure. Jackson is one of the most beautiful places I've ever seen and you have to make the most of it. I also coach K-2nd grade lacrosse, which is beyond precious. And I obviously start my day munching on Born to Crunch.

4. What keeps you motivated?

This probably all sounds cliche, but the fact that I can launch Born to Crunch in a place like Jackson keeps me motivated. I really don't want to ever have to leave here so finding a job I'm really passionate about is important. But more importantly, I'm motivated by the need to bring healthier snack foods into an unfortunately unhealthy world. If I can spread just a little of this jackson holesome lifestyle to the rest of the country, it will all be worth it.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

It would be a dream to have dinner with Gilda Radner. If you don't know who she is, google her ASAP. I grew up in a SNL-loving family and I can't even count how often my mom would imitate Gilda's, Roseanne Roseannadanna. It's amazing. Her book, "It's Always Something," lives on my night table. It really is always something.

6. Who are your role models?

My mom and dad. They encourage and support me in all that I do and while I don't always like to hear their advice or criticism, they're (almost) always right. Thanks for birthing me, mom!

Some others...Gilda Radner, Lena Dunham, Beyonce, Judd Apatow, Gandhi, Louis Zamperini, my Grandma and Grandpa. 

7. If you had to pick one quote/phrase to live by, what would it be?

"The key to being happy with yourself is passionately pursuing what you love, doing whatever you do the best you can do it, and being a kind thoughtful person who makes the world a better place." - my dad

Also- any John Wooden, Dalai Lama XIV, or Vince Lombardi quote. 


If you want to shop Caroline's look above, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week

Many of you have read Sophia Amoruso’s bestselling book #Girlboss (or at least, have used the hashtag on your #WomanCrushWednesday Instas) but for those of you who haven’t­– go buy it, then share it with a friend. Amoruso’s winding path to success that starts with dumpster diving and ends with being CEO and founder of Nasty Gal (an online fashion mecca with more than $100 million in revenue, ANNUALLY­) would be hard to duplicate. But that doesn’t make the lessons she learned along the way any less universal.

It isn’t a feminist manifesto, or a self-help book or a how-to guide. It’s an incredible story about a woman who never thought she’d be a role model but nevertheless has inspired countless women (and some men) to grab life by the balls, take chances and ignore the naysayers. #hatersgunnahate (#hate #hate #hate #hate)

We want to pass her #girlboss inspiration on so we're going to start spotlighting different kickass Boobypack Angel Girlbosses who are paving their own path to success.

In Sophia’s words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.


The Boobypack Lady


Introducing #Girlboss Avery Carpenter:

One of my best friends from high school, she’s the kind of girl who will make you laugh so hard you’ll forget you just got dumped over aim. She’s beautiful, crazy smart and can rock a fedora but most importantly, she knows when to let her freak flag fly. Now a writer for theSkimm– a daily newsletter with over half a million subscribers (Including OPRAH)–Avery is a #Girlboss to be reckoned with.

1. What do you do? What is your typical day like? 

I'm a writer at theSkimm, the daily newsletter that gives you the stories you need to know every morning, plus some humor. Every other day I wake up at 5AM to update the newsletter before it gets sent out. Then I'm writing and working on other editorial projects from 1PM-11PM. I write in shifts; in the office and remotely, with and without a glass of wine. Skimm HQ loves wine and wine loves it back.

2. Can you tell me a bit about your company? How many work there, have there been any recent milestones, what are the near/far term goals etc.?

theSkimm is small with big goals and a very loyal following. It was started two years ago by two former NBC News producers and now we're an 8 person team. We hit half a million subscribers over the summer and we've grown a lot since then. TheSkimm has a unique voice -- like your friend who tells it like it is, not like a traditional news outlet -- and we're looking to expand that voice into new platforms. We have lots of surprises. Like a Wonderball. Or wearing many layers in winter. Can you tell I'm drunk on the Kool-Aid?

3. What's the biggest difference between your current job and your last job?

The size and importance of my role. I used to work as an associate producer at "Katie," Katie Couric's talk show. While every day was a hustle, I was working on a team with dozens of people -- now there are less than 10. My favorite part of my previous job was writing tape scripts for Katie. Now my entire job involves writing, so I feel very lucky.

4. What keeps you motivated?

My alarm ringtone. It's called "opening," and it's so awful I have to get out of bed and turn it off at 5AM. Also, the feedback. We get emails and tweets every day from people saying they feel smarter and more confident after skimming. "Life changing" gets thrown around -- and since I'm not a motivational speaker, surgeon, or a Beyoncé performance, I'm in awe of that response.

5. If you could have dinner with one famous person (dead or alive) who would it be?

Roald Dahl. I just love his stories. I wouldn't want him to cook though. He'd probably put a lizard in the soup.

6. Who are your role models? 

Shonda Rhimes and Mindy Kaling. Talk about women who've built empires based on their creative visions. And my parents. Really, though.

7. If you had to pick one quote/phrase to live by, what would it be?

 "Knock 'em dead." Not literally.


If you want to shop Avery's look above, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.