Bpack News

CC's Shark Tank Survival Guide

SO, you are one of the 50,000 + people who have applied to be on Shark Tank Season 7. Casting has emailed you back and asked for a 5-minute pitch video. Then they’ve asked you to try again with more “pep.” Countless red bulls, pump up speeches and sleepless nights later, two producers have called you separately, without warning, and grilled you about your business. Finally you’ve gotten the call. They’re flying you to LA for the taping!!!!!#%^$*@^#%@&!

This is not a guarantee you’ll make it on the show. They film about 50 more entrepreneurs than they can fit into the season, but you try not to think about that now. You’re in sunny California, staying at the Four Points Sheraton with a couple bus-loads of other hopeful entrepreneurs (who you’ve been instructed not to speak to­­­) and you’re feeling…nervous. Tensions are high. Your palms are sweaty. TOMORROW is pitch day. You’re wondering to yourself,

“Is the light at the end of the tunnel just a train?”

Hang in there and read these five tips from someone who knows what you’re going through.

 


Oh, and our special 20% off discount code will work until tomorrow! Use code: SHARKTANK at checkout



1. Keep your answers short

While they cut each entrepreneur’s airtime to around 8 minutes, the actual Q+A grilling session lasts much longer. I was up there for 45-50 minutes, which means there were a LOT of chances for me to screw up. If you keep your answers short and to the point, you won’t expose any weaknesses.

2. Have a game plan

One of the most nerve-racking parts of being in front of the Sharks is having to negotiate with them. If you go into the Tank with a clear game plan, the negotiating part will be a lot easier to navigate. I went in knowing that I was gunning for Barbara, that I would not take a royalty deal and that I was willing to raise my equity offer to 25% for the right shark. If I hadn't known that I would have been shark bait.

3. Know your body

If you're someone who sweats a lot, wear black. If you blush or get nervous hives (like me!) wear a high neckline and a lot of concealer. Your producers will ask you to wear bright colors but I'd risk disappointing them on pitch day if it means saving face later.

4. Take Tylenol PM

After you've prepared like you're cracked out on Adderall, it will be hard for you to get a good nights sleep, but being rested before pitch day is SO important. Maybe a warm glass of milk is more your thing. You do you, just make sure you sleep.

5. Laugh

One of my best friends Catie came along as my model and I was SO grateful she was there with me. After so much preparation, you're in danger of turning into a robot on set. Hopefully you've brought someone with you who is going to peel you away from your computer and make you laugh tonight. But if you haven't, video chat a friend from home, your mom, your sister, someone who will remind you that you're human and that they'll still love you regardless of what happens tomorrow. 

Breathe in, breathe out. You've got this. #BelieveinyourSHELFIE


In case you missed it,
click here to see CC's 8-minute
swim with the Sharks


Our Custom Widget is FINALLY Finished!

TA-DAAAAAA! 

Our custom Boobypack widget is up and running and begging to be used, like Ana Steele in 50 Shades of Grey.

Just press the "customize" button to get started. You can choose body color and piping color. You can upload a logo and slap on some text. You should feel powerful, dominant, Christian-Grey-like if you will. The jiggle ball's in your court.

And if you don't see the colors you want, just email us at custom@boobypack.com. We've made metallic, striped, even Croatian flag custom rack packs before so nothing is off limits, just like Ana's body.

Before we go back to our (umm) reading research, we thought we should remind you about the #BpackCustomChallenge.
 

 


To recap, in order to win a Boobypack Bash* (thrown by angels) for 200 of your closest friends in your city this Spring, do the following:

Step 1:
Order custom Boobypacks or Tankinis BY FEBRUARY 9TH, 2015.
 
Step 2:
Instagram a picture of your group wearing said custom packs with the hashtag #BpackCustomChallenge.
 
Step 3: 
Win an insane party at your college or city for you and your friends and be the coolest kids on the block. Winning photo must kill it in the following 2 categories: Creativity and badassness. Winner will be chosen March 30th.
 
Enjoy the widget. Spread the word. And don't stop believing in your shelfie.  
 
xx,
CC
The Boobypack Lady

#Girlboss Evelyn Cordner

This January, before our New Years Resolutions to eat healthier, exercise more and stop playing Fruit Ninja go out the window, it’s time to get inspired by a true Boobypack #Girlboss. Evelyn Cordner has the four B's- brains, brawn, beauty and a boobypack. With a degree in computer science AND math from MIT, she's an engineer at Strava– an app for athletes that just raised $18.5m in their Series D. Out of 40 engineers at Strava, Evelyn is the only girl, so while she might not see herself as a BAMF lady pioneer in the male dominated tech world, we do. And so do the producers of a new documentary called Code: Debugging the Gender Gap. Check out her cameo here.

Before she ran an ultramarathon (50k!), Evelyn had to wear a heart monitor for a couple weeks. Like a lot of young athletes, Evelyn’s heart is larger than most. An apt condition since Evelyn’s BAMFness is matched only by her kindness. (Seriously– she’s Lara Croft mixed with Mother Teresa and a touch of Snow White– just ask her rescue dog Orion. Find him on Instagram as @official_orion) The device was the size of her phone and had four wires that attached to her shoulder, rib cage and abdomen– an awkward gadget for such an active lady. After experimenting with different hanging methods (attaching it to a necklace, strapping it to her stomach with an ace bandage, sticking it in a sports bra) she found that the Boobypack was “the perfect solution!”

 

SO, while we can’t take full (read: any) credit for Evelyn’s achievements we can say that our rack pack lent a little comfort to one of the fastest, smartest, toughest Boobypack #girlbosses yet and that makes us feel all warm and fuzzy. :)

1. Tell me about Strava.

Strava is a social network for athletes. We build software for runners and cyclists that allows them to access more data on their training, share their activities with friends, compete with other local athletes on segments, and much more. Check us out at Strava.com

We have ~85 employees, and ~40 engineers, of which I am the only female. In October we raised our series D funding of $18.5m. Our goal is to make Strava the #1 social network for athletes.

2. What's your job title at Strava? What is your typical day like? 

I'm an iOS engineer at Strava. My typical day depends on where we are in a release cycle. Getting started on a new feature means my day involves meetings with product, UX, and design to provide engineering feedback, and to task out the feature into parallelizable chunks. Once designs, interactions, and animations are decided on we get to building the feature, which means I'm spending most of my day coding. Finally, we go back to fix any bugs that might have happened along the way. My typical day often includes testing the product we're building, which means lacing up the sneakers and heading out for a run.

3. What's the biggest difference between your current job and your last job?

Tangibility. I love that I can hold the Strava app in my hand and reflect on all the parts of it that I've built. It was a bit harder to do that as an exotic derivatives trader. 

4. What keeps you motivated?

I'm a power user of my own product. I've made so many friends through years of running in CT, Boston, NY, and now San Francisco, and I love that Strava keeps me connected to all those wonderful people. When I go to work every day to make Strava a better app, I'm doing it for them.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Do they have to be real? Because it would definitely be Harry Potter. My childhood hero.

6. Who are your role models?

My mother. She is the strongest and kindest person I know.

7. If you had to pick one quote/phrase to live by, what would it be?

"Dirt don't hurt." Because getting dirty means you're outside exploring this amazing country. That's why the American Flag boobypack is my favorite.

8. What are your top three personal/professional highlights or achievements from 2014?

Leading two new Strava features targeted towards runners (Matched RunsProgress Goals). Getting involved with the women in tech movement through Code Documentary. Finishing my first ultramarathon, setting a new road marathon PR, and finishing 6th at TNF Endurance Challenge Marathon.

#Girlboss Week: Amanda Schauer

This post wraps up our #Girlboss week where we took a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featured 7 lovely powerhouses who also happen to be Boobypack Angels.

If you know a boss lady who should be featured here next month, let us know by emailing info@boobypack.com!

In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Amanda Schauer: 

Amanda has worked for Lilly Pulitzer, Nanette Lepore and Michael Kors. She's studied fashion merchandising at FIT, been a contestant in a reality TV show (House of DVF), lived in Europe and guess what?! She's only 21 years old. Holy moly. We first met Amanda when she modeled a Boobypack on the Katie Couric show and we could tell it wouldn't be her last time behind the camera. Smart, driven and beautiful, Amanda's the perfect Boobypack Brand Ambassador but will she be DVF's? We think she's a shoe in but tune into E! at 10pm on Sundays to find out.  

1. Can you tell me a bit about your experience on House of DVF? Did you forget about the cameras after a while? Was anything scripted? Any juicy gossip/ reality TV secrets you learned while filming that you can share?

I can't share much about the TV show details, but I can say my experience was AMAZING. If you don’t already know about DVF, read up because this lady is so inspiring. I did forget about the cameras after about a week, but still always remembered they were there in the back of my mind (don’t pick your wedgie on camera). Nothing is scripted and I hate that some girls are claiming it was. You say what you say and if you’re embarrassed it’s your fault. The producers on my show were amazing people; I have become great friends with them.

2. What is your favorite part about your industry?

My favorite part about my industry is the personalities you come in contact with. Everyone I meet is interesting and has a story. There is never a dull moment in fashion and I will never be bored.

3. Has balancing school work with actual work ever been a challenge?

I’ve been lucky enough that my schoolwork and actual work never really overlapped. I took some time off from school while filming the House of DVF. I like to focus on what I’m doing and put my all into it, so I don’t put too much on my plate at once.

4. What keeps you motivated?

Truly it isn’t hard to keep me motivated. I am only 21; I have nothing to lose and everything to gain. I just remind myself this is the most important, crucial time of my life to become who I want to be.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Definitely Oprah Winfrey. I am obsessed with her. She is such a kind-hearted woman. Diane is a friend of hers, so maybe one day!

6. Who are your role models?

My role models are my mom and Diane Von Furstenberg. Of course getting to know Diane really influences this answer for me. The two of these women are so inspirational. They remind me to always be myself and always be happy. See the glass half full!

7. If you had to pick one quote/phrase to live by, what would it be?

I love the lyric by artist India.Arie – “It doesn’t cost a thing to smile, you don’t have to pay to laugh.” She has a lot of great lyrics, but this is one of my favorites. The best thing in life (happiness) is free, so why not take advantage of it.

8. What are your top three personal highlights/achievements from 2014?

Well of course, landing a spot as a participant on House of DVF. This changed my life forever and I am so grateful. I learned about fashion, but more importantly life. Second, I became a mom, to my dog Rascal. This is the first time I have owned a dog myself, and I’m completely obsessed with him. Number three I would say was studying abroad this summer in London/Paris. I traveled all over Europe, saw so many beautiful sights but most importantly learned a lot about myself. 

 

If you want to shop Amanda's look, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week: Megan and Molly

This week we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing Megan Eddings and Molly McClintic: 

Because today is Friday and we’re feeling extra frisky, we’re doubling up on our #Girlboss feature and spotlighting TWO Angels who work for one of the coolest SF clothing companies around– Marine Layer. Their boss, Mike Natenshon, started off by selling the softest most comfortable shirts known to man (seriously, go to their “cop a feel section”) and has since grown the brand into a full-fledged clothing line with 10 stores– one of which is opening in NY at 316 Bleeker Street this Saturday. As in tomorrow. As in if you want to meet these two bombshell #girlbosses you should go and buy some shirts. Don’t be put off by their Birkenstocks. We’ve been told they’re back in style.

1. Can you tell me a bit about Marine Layer? 

Marine Layer is a small clothing company based in San Francisco. All our clothes are designed and made here in the Bay area so we have a real affinity for our hometown. What started as just a tee shirt company has now grown into a full lifestyle brand with 10 stores and 18 team members… and counting. Some recent and upcoming milestones would be moving into a brand new office on California Street, having the biggest month EVER ($1 million in sales!) and opening the 10th store in New York!​ Long-term goals would be to hit 20 stores next year or two and grow our international business. 

2. What do you do? What is your typical day like? 

Megan – I’m the Men's and Women's Merchant. On a typical day I do fittings with our design and tech team, I analyze sales trends to know what's working & what isn't and I work with product development & retail teams to make sure our product flow looks bomb in stores.

Molly - I am the Web/Customer Service/Order Fulfillment Associate at Marine Layer. A typical day includes packing and checking all the web orders, fielding customer service emails, putting new products up online and box duty. 

(Side note here- When you send an email to help@marinelayer.com it goes directly to Molly. So when you’re thinking about calling 311 because your Marine Layer sweats are so comfortable you’ve stayed inside and watched 2 seasons of Scandal for 72 hours straight, consider dropping her a line. She loves coming up with creative solutions for your wardrobe problems.)

3. What's the biggest difference between your current job and your last job? 

Megan – I was a merchant at Tory Burch for my last job. Now that I work for a small startup rather than a billion dollar company, my opinion holds a lot more weight. But the biggest difference is the office culture. Tory was a high-end, runway driven, designer company. Marine Layer is a casual lifestyle brand​. There's a refreshing, organic mentality here that I've 100% bought into (with the except of leaving my heels at home). 

Molly – ​My old job was at a media buying agency in New York.... so, a lot. Someone took my trash out for me and there was always toilet paper in the bathroom.

4. What keeps you motivated?

​Megan – The Marine Layer team. It’s easy to stay motivated when everyone around you is invested in what they’re doing.

Molly – ​Same. Everyone at this company works just as hard as the next person. 

5. If you could have dinner with one famous person (dead or alive) who would it be and why? 

Megan – David Beckham because he’s hot and has a British accent.

Molly- Chelsea Handler. No explanation required. ​

6. Who are your role models?

​Megan - Molly​

Molly – ​One of the Boobypack Angels

(Side note– Molly's role model is a Boobypack Angel. Molly is a Boobypack Angel. Therefore, is Molly her own role model? To find out- email her at help@marinelayer.com)



If you want to shop Megan's and Molly's look, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week: Kara Hollis

This week we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Kara Hollis: 

Getting one degree from an Ivy League would be enough to make my mother cry. So if Kara Hollis's mom is anything like mine, she lives in a puddle of happy tears. After graduating from Harvard and working on Wall Street, this #Girlboss decided to get her JD/MBA from Stanford. What keeps her motivated? Knowing that she has opportunities few else get. What she glosses over though, is that she worked her butt off to get those opportunities and that's how we know the sky's this limit for this beautiful brainiac. 

1. What do you do? What is your typical day like? 

I'm a graduate student at Stanford pursuing my business and law degrees. I'm currently in my first year in the business school, which means my typical day involves a full day of class, a few club meetings, maybe a game of tennis, dinner with friends, and some homework. 

2. Can you tell me a bit more about the joint degree program at GSB? 

Stanford's Graduate School of Business (GSB) is one of the smaller business schools out there with ~400 students per class from all over the world and all different industries. A big part of the experience is getting to know as many of your classmates as possible to learn from them and figure out what you want to do with your life and how you can be impactful. Being in the joint degree program also exposes me to the community at Stanford Law School and 180 other peers who are helping me to figure out what I want to do at the end of my four years at Stanford. 

3. What did you do before GSB? How has life changed? 

Before I came back to school and beer pong tournaments, I was working on Wall St. in equity derivatives at Goldman Sachs. I really enjoyed my time at Goldman and got to learn a lot about financial markets, and options markets in particular.  I also made some great friends and career mentors who were really encouraging of my going back to school and exploring other options. The biggest difference between school and working is just flexibility of schedule - not being tied to a desk 12 hours a day is a nice change of pace, especially in sunny California. 

4. What keeps you motivated?

Living up to potential. I'm lucky enough to have a lot of opportunities to do a lot of different things that many people will never have, and to me, that means I have a responsibility to make the most out of the opportunities I pursue. So I say whatever you choose to do, do it well and do it in a way that benefits both you and others. 

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Easy. Shaquille O'Neal. He's been my celebrity friend crush since I was 13. He's hilarious - I mean have you seen Kazam? The challenge would be not blowing it at dinner so that we leave the table as BFFs. 

6. Who are your role models?

My mom is and has always been my #1 role model. I may be biased, but I think she's just the best. She's a practicing attorney and entrepreneur who somehow finds the time to also be me and my siblings' best friend. She also has what my family likes to call "the happy gene," which basically means it doesn't matter what's happening around her, she'll find a way to make the best of it and still be fun to be around. What more can you ask for from someone?

7. If you had to pick one quote/phrase to live by, what would it be?

"A girl should be two things: who and what she wants." - Coco Chanel

 

If you want to shop Kara's look, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week: Maddy Grayson

To recap, for the next 4 days, we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Maddy Grayson: 

When Maddy couldn't find her favorite classic American brands in one place, she didn't just resign herself to J.Crew and call it a day. She, along with cofounders September and Jocelyn, decided to raise nearly half a million bucks and launch an ecommerce store called Tuckernuck– a one stop shop for all things preppy and chic. And when she couldn't find the right pre-wedding outfit for herself and her maids, Maddy didn't just resign herself to her hubby's shirt or a floral robe. NO she did not! She ordered custom Bridal Boobypack Tankinis! (She's the one in white below) That's what we like to call a "go-getter," a "do-er," quite simply a #BOSS. With an eye for fashion and a mind for business Maddy Grayson is one to watch. 

1. What do you do? What is your typical day like? 

I'm one of the 3 founders of Tuckernuck, an e-commerce site that aggregates and sells product from 150+ unique brands. I wear a lot of hats, but my main roles are Buying and Content Production.

A typical day varies based on the time of year. The production side requires me to be in the studio or on location with our creative director, photography team and models (aka our friends) when we are creating lifestyle e-catalogs. When I'm not running around like a mad woman, I'm buried in spreadsheets, vendor line sheets for future season buys or on the phone with potential new brands to add to our assortment. That’s my favorite part of the job–working with small businesses.

2. Can you tell me a bit about your company? How many work there, have there been any recent milestones, what are the near/far term goals etc.?

Tuckernuck is the one-stop online shop for men and women who love classic American style. From up-and-coming brands to iconic labels like Barbour and Saint James, we style 150+ brands together in one aspirational yet approachable online space. We actually just launched our 23rd lifestyle e-catalog! 

I work with a small, scrappy team of 8 full-time, smart, driven, no bullshit ladies and two incredible gents who keep things in perspective. Two of my closest friends from Penn, my sister, and my high school Lacrosse teammate are whom I get to spend my 12 - 14 hour days with, so I'm definitely lucky. 

Recent milestones...We moved all of our inventory to a warehouse in South Carolina so fulfillment is handled by a team down there. We launched our first collection of vintage items in our "Tuckernuck Bazaar"– selling out of 1980s NFL Sweaters almost instantly. Our main focus though, with our exciting organic growth the past 24 months, is finalizing our investor deck for a strategic fund raise in the coming months. We’re also planning to open our flagship store in an industrial space in Georgetown in the near future! 

3. What's the biggest difference between your current job and your last job?

I was lucky enough to have worked for a fairly young company before this. It was an ideal starting off point because while the founders taught me a lot about the retail and manufacturing industry, they also gave me a lot of space. I had the opportunity to explore what I was really interested in with few boundaries from day 1. Now I spend a lot more time worrying about big picture direction and everyone's happiness, company culture etc. along with the nitty gritty details. It's more emotionally exhausting. I feel a lot more weight on my shoulders, but it's amazing to be building something that matters and is my own. 

4. What keeps you motivated?

My team and our vision. E-commerce clearly is in its infancy. I think there's so much to be said about branding a retail company online in a truly authentic way. We are scrappy, analytical and hard working, but we also never forget to laugh and we don't take ourselves too seriously. I think this is carried through in our photography, copy and overall message. Using friends as models, shooting lifestyle catalogs at family friends' houses, telling the stories of the founders of the small businesses we sell and represent… We're ready to take on lifeless J.Crew and overly pretentious Ralph Lauren! May we always give our customers new discoveries and inspiration to get out and do things. 

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

It's a tough call between Katharine Graham and Martha Stewart. I've read both their books multiple times and think they’re both amazing female leaders. Martha was clearly ruthless and persevered with a brand, a way of life, that makes me feel warm and fuzzy. What an idealistic, picture perfect existence she still portrays. I love how she started as a caterer ("An Uncatered Affair") and ended up with a multi-million dollar enterprise.

Katharine Graham inherited her family's paper the Washington Post. She was the one in charge during Watergate and it’s incredible how under her command, the Washington Post rose to New York Times level authority.

Both women showed a ton of grit fighting for their success, which I respect tremendously. 

6. Who are your role models?

My Mom and my Dad. My Mom somehow managed to work full time as a bad ass Real Estate developer (usually the only woman), raise 4 kids (never miss one of our games), and make dinner for us every night without a single complaint. She loves what she does and she always says there's nothing we can't do. My Dad is the hungry entrepreneur, always pushing the limits, taking risks and never giving up. He started a company in Washington and ran it for 20 years. His level head and fair attitude created a really fun work culture with loyal employees who stayed along for the whole ride. Both of them have been sounding boards for us as we endure this crazy roller coaster called scaling a startup. They help us keep things in perspective and are a major source of encouragement.

 7. If you had to pick one quote/phrase to live by, what would it be?

"There is no substitute for hard work."

 8. What are your top three personal/professional highlights or achievements from 2014?

  • Getting featured on the cover of Matchbook Magazine in February
  • Getting MARRIED in June on Nantucket
  • Moving our inventory to a warehouse to South Carolina (But honestly, every time we launch a catalog I feel like I finished a term paper and feel a huge sense of accomplishment!)

 

If you want to shop Maddy's look above, email info@boobypack.com for a custom mockup. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

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