#Girlboss Week: Caroline Markowitz

To recap, for the next 5 days we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Caroline Markowitz:

For 20 somethings, ambition in a mountain town usually revolves around physical feats– jumping the craziest cliff, skiing the gnarliest line etc. etc. "Got some crazy pow shots to the face during my 8th tram lap this morning"- said no one ever...but you get the point. That isn't true for #Girlboss Marko. While living in Jackson Hole Wyoming, she started her own Company–Born to Crunch– that makes the most delicious granola you've ever tasted.

She spent this summer selling (out of) her Jackson Holesome granola at the town's farmers market and recently launched a Kickstarter so she can spread the crunchy, all natural, tasty goodness to the masses. (You have until 11/29 to buy a bag!) Oh and here she is paragliding in a Boobypack- if you can do that while taking a shelfie, you can pretty much do anything. (For the full paragliding adventure, edited by fellow Jacksonite DJ Johnson, click here)

1. What do you do? Where do you do it?

I live in Jackson, WY where I write for Jackson Hole Magazine, bus (trying to break fewer glasses than I do) at an awesome restaurant called the Kitchen, and work on a granola company I started called Born to Crunch

2. Tell me more about Born to Crunch. Have there been any recent milestones?

I recently launched Born to Crunch on Kickstarter and have until November 29th to reach my fundraising goal of $10,000...but I'm hoping to exceed it! I spent all summer selling Born to Crunch at the Jackson Hole Farmers Market and since then, launching Kickstarter is my biggest milestone. Next up...get my FDA approved label and make it into the big boy stores. Ahhhhh!

3. What is your typical day like?

It all depends. One day I could spend from 7am - 3pm baking and then rush to work at the restaurant. And then other days I may do some writing/restaurant work in the morning, before mountain biking or skiing (seasonal dependent). While it's not always possible, I try to take total advantage of any free time I have to go on any sort of outdoor adventure. Jackson is one of the most beautiful places I've ever seen and you have to make the most of it. I also coach K-2nd grade lacrosse, which is beyond precious. And I obviously start my day munching on Born to Crunch.

4. What keeps you motivated?

This probably all sounds cliche, but the fact that I can launch Born to Crunch in a place like Jackson keeps me motivated. I really don't want to ever have to leave here so finding a job I'm really passionate about is important. But more importantly, I'm motivated by the need to bring healthier snack foods into an unfortunately unhealthy world. If I can spread just a little of this jackson holesome lifestyle to the rest of the country, it will all be worth it.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

It would be a dream to have dinner with Gilda Radner. If you don't know who she is, google her ASAP. I grew up in a SNL-loving family and I can't even count how often my mom would imitate Gilda's, Roseanne Roseannadanna. It's amazing. Her book, "It's Always Something," lives on my night table. It really is always something.

6. Who are your role models?

My mom and dad. They encourage and support me in all that I do and while I don't always like to hear their advice or criticism, they're (almost) always right. Thanks for birthing me, mom!

Some others...Gilda Radner, Lena Dunham, Beyonce, Judd Apatow, Gandhi, Louis Zamperini, my Grandma and Grandpa. 

7. If you had to pick one quote/phrase to live by, what would it be?

"The key to being happy with yourself is passionately pursuing what you love, doing whatever you do the best you can do it, and being a kind thoughtful person who makes the world a better place." - my dad

Also- any John Wooden, Dalai Lama XIV, or Vince Lombardi quote. 


If you want to shop Caroline's look above, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

Christina Conrad
Christina Conrad


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