Bpack News

December 01, 2015


Giving Tuesday Announcement!

Hi Angels and Mangels-

UNICEF advocates CC and Pitbull here, letting you know that in honor of
#givingtuesday, 100% of the proceeds from today's sales will go to UNICEF NextGen to help further their life saving work. We've already surpassed $1,500 even with everyone using their 40% off codes!




40% off discount code: Thankful2015 will work until this Monday!

UNICEF has one of the best efficiency ratings around (93 cents out of every dollar raised goes directly to projects in the field) so you can be sure this money will make a difference. 


Team Boobypack

ps- Like our new Tankini Sport sample that CC is wearing? :) Stay connected on Instagram and Facebook for more updates. #comingsoontoagymnearyou

December 01, 2015


A few things we're thankful for (and a 40% off discount code!)

A few things we are thankful for this year:

1. Our Boobypack Angels and Mangels
2. #Lovewins
3. Polyswagg dancing in Bieber's "Sorry" video
4. Katy Perry's Left Shark
6. These baby memes Aunt Sally sent us. lol. 



It's been an incredible year, largely because of you Boobypack angels and mangels. We've loved hearing about how our rack packs have held your passports, phone, glitter, money, cruise ship room keys, heart monitors, insulin pumps AND boobies! That's right, we said boobies. By now you can tell we're a company that doesn't take itself too seriously. BUT we do provide serious utility.. and a fair amount of boob puns. 

There are some exciting new products in the pipeline that we can't wait to share with you all so stay connected on Facebook and Instagramfor updates. :) 

We have so much to be thankful for this year and YOU are at the top of our list. 


Your breast friends (aka Team Boobypack)



Oh, and our Cyber Monday 40% off discount code is: Thankful2015

CC's Shark Tank Survival Guide

SO, you are one of the 50,000 + people who have applied to be on Shark Tank Season 7. Casting has emailed you back and asked for a 5-minute pitch video. Then they’ve asked you to try again with more “pep.” Countless red bulls, pump up speeches and sleepless nights later, two producers have called you separately, without warning, and grilled you about your business. Finally you’ve gotten the call. They’re flying you to LA for the taping!!!!!#%^$*@^#%@&!

This is not a guarantee you’ll make it on the show. They film about 50 more entrepreneurs than they can fit into the season, but you try not to think about that now. You’re in sunny California, staying at the Four Points Sheraton with a couple bus-loads of other hopeful entrepreneurs (who you’ve been instructed not to speak to­­­) and you’re feeling…nervous. Tensions are high. Your palms are sweaty. TOMORROW is pitch day. You’re wondering to yourself,

“Is the light at the end of the tunnel just a train?”

Hang in there and read these five tips from someone who knows what you’re going through.


Oh, and our special 20% off discount code will work until tomorrow! Use code: SHARKTANK at checkout

1. Keep your answers short

While they cut each entrepreneur’s airtime to around 8 minutes, the actual Q+A grilling session lasts much longer. I was up there for 45-50 minutes, which means there were a LOT of chances for me to screw up. If you keep your answers short and to the point, you won’t expose any weaknesses.

2. Have a game plan

One of the most nerve-racking parts of being in front of the Sharks is having to negotiate with them. If you go into the Tank with a clear game plan, the negotiating part will be a lot easier to navigate. I went in knowing that I was gunning for Barbara, that I would not take a royalty deal and that I was willing to raise my equity offer to 25% for the right shark. If I hadn't known that I would have been shark bait.

3. Know your body

If you're someone who sweats a lot, wear black. If you blush or get nervous hives (like me!) wear a high neckline and a lot of concealer. Your producers will ask you to wear bright colors but I'd risk disappointing them on pitch day if it means saving face later.

4. Take Tylenol PM

After you've prepared like you're cracked out on Adderall, it will be hard for you to get a good nights sleep, but being rested before pitch day is SO important. Maybe a warm glass of milk is more your thing. You do you, just make sure you sleep.

5. Laugh

One of my best friends Catie came along as my model and I was SO grateful she was there with me. After so much preparation, you're in danger of turning into a robot on set. Hopefully you've brought someone with you who is going to peel you away from your computer and make you laugh tonight. But if you haven't, video chat a friend from home, your mom, your sister, someone who will remind you that you're human and that they'll still love you regardless of what happens tomorrow. 

Breathe in, breathe out. You've got this. #BelieveinyourSHELFIE

In case you missed it,
click here to see CC's 8-minute
swim with the Sharks

Our Custom Widget is FINALLY Finished!


Our custom Boobypack widget is up and running and begging to be used, like Ana Steele in 50 Shades of Grey.

Just press the "customize" button to get started. You can choose body color and piping color. You can upload a logo and slap on some text. You should feel powerful, dominant, Christian-Grey-like if you will. The jiggle ball's in your court.

And if you don't see the colors you want, just email us at custom@boobypack.com. We've made metallic, striped, even Croatian flag custom rack packs before so nothing is off limits, just like Ana's body.

Before we go back to our (umm) reading research, we thought we should remind you about the #BpackCustomChallenge.


To recap, in order to win a Boobypack Bash* (thrown by angels) for 200 of your closest friends in your city this Spring, do the following:

Step 1:
Order custom Boobypacks or Tankinis BY FEBRUARY 9TH, 2015.
Step 2:
Instagram a picture of your group wearing said custom packs with the hashtag #BpackCustomChallenge.
Step 3: 
Win an insane party at your college or city for you and your friends and be the coolest kids on the block. Winning photo must kill it in the following 2 categories: Creativity and badassness. Winner will be chosen March 30th.
Enjoy the widget. Spread the word. And don't stop believing in your shelfie.  
The Boobypack Lady

#Girlboss Evelyn Cordner

This January, before our New Years Resolutions to eat healthier, exercise more and stop playing Fruit Ninja go out the window, it’s time to get inspired by a true Boobypack #Girlboss. Evelyn Cordner has the four B's- brains, brawn, beauty and a boobypack. With a degree in computer science AND math from MIT, she's an engineer at Strava– an app for athletes that just raised $18.5m in their Series D. Out of 40 engineers at Strava, Evelyn is the only girl, so while she might not see herself as a BAMF lady pioneer in the male dominated tech world, we do. And so do the producers of a new documentary called Code: Debugging the Gender Gap. Check out her cameo here.

Before she ran an ultramarathon (50k!), Evelyn had to wear a heart monitor for a couple weeks. Like a lot of young athletes, Evelyn’s heart is larger than most. An apt condition since Evelyn’s BAMFness is matched only by her kindness. (Seriously– she’s Lara Croft mixed with Mother Teresa and a touch of Snow White– just ask her rescue dog Orion. Find him on Instagram as @official_orion) The device was the size of her phone and had four wires that attached to her shoulder, rib cage and abdomen– an awkward gadget for such an active lady. After experimenting with different hanging methods (attaching it to a necklace, strapping it to her stomach with an ace bandage, sticking it in a sports bra) she found that the Boobypack was “the perfect solution!”


SO, while we can’t take full (read: any) credit for Evelyn’s achievements we can say that our rack pack lent a little comfort to one of the fastest, smartest, toughest Boobypack #girlbosses yet and that makes us feel all warm and fuzzy. :)

1. Tell me about Strava.

Strava is a social network for athletes. We build software for runners and cyclists that allows them to access more data on their training, share their activities with friends, compete with other local athletes on segments, and much more. Check us out at Strava.com

We have ~85 employees, and ~40 engineers, of which I am the only female. In October we raised our series D funding of $18.5m. Our goal is to make Strava the #1 social network for athletes.

2. What's your job title at Strava? What is your typical day like? 

I'm an iOS engineer at Strava. My typical day depends on where we are in a release cycle. Getting started on a new feature means my day involves meetings with product, UX, and design to provide engineering feedback, and to task out the feature into parallelizable chunks. Once designs, interactions, and animations are decided on we get to building the feature, which means I'm spending most of my day coding. Finally, we go back to fix any bugs that might have happened along the way. My typical day often includes testing the product we're building, which means lacing up the sneakers and heading out for a run.

3. What's the biggest difference between your current job and your last job?

Tangibility. I love that I can hold the Strava app in my hand and reflect on all the parts of it that I've built. It was a bit harder to do that as an exotic derivatives trader. 

4. What keeps you motivated?

I'm a power user of my own product. I've made so many friends through years of running in CT, Boston, NY, and now San Francisco, and I love that Strava keeps me connected to all those wonderful people. When I go to work every day to make Strava a better app, I'm doing it for them.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Do they have to be real? Because it would definitely be Harry Potter. My childhood hero.

6. Who are your role models?

My mother. She is the strongest and kindest person I know.

7. If you had to pick one quote/phrase to live by, what would it be?

"Dirt don't hurt." Because getting dirty means you're outside exploring this amazing country. That's why the American Flag boobypack is my favorite.

8. What are your top three personal/professional highlights or achievements from 2014?

Leading two new Strava features targeted towards runners (Matched RunsProgress Goals). Getting involved with the women in tech movement through Code Documentary. Finishing my first ultramarathon, setting a new road marathon PR, and finishing 6th at TNF Endurance Challenge Marathon.

#Girlboss Week: Amanda Schauer

This post wraps up our #Girlboss week where we took a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featured 7 lovely powerhouses who also happen to be Boobypack Angels.

If you know a boss lady who should be featured here next month, let us know by emailing info@boobypack.com!

In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing #Girlboss Amanda Schauer: 

Amanda has worked for Lilly Pulitzer, Nanette Lepore and Michael Kors. She's studied fashion merchandising at FIT, been a contestant in a reality TV show (House of DVF), lived in Europe and guess what?! She's only 21 years old. Holy moly. We first met Amanda when she modeled a Boobypack on the Katie Couric show and we could tell it wouldn't be her last time behind the camera. Smart, driven and beautiful, Amanda's the perfect Boobypack Brand Ambassador but will she be DVF's? We think she's a shoe in but tune into E! at 10pm on Sundays to find out.  

1. Can you tell me a bit about your experience on House of DVF? Did you forget about the cameras after a while? Was anything scripted? Any juicy gossip/ reality TV secrets you learned while filming that you can share?

I can't share much about the TV show details, but I can say my experience was AMAZING. If you don’t already know about DVF, read up because this lady is so inspiring. I did forget about the cameras after about a week, but still always remembered they were there in the back of my mind (don’t pick your wedgie on camera). Nothing is scripted and I hate that some girls are claiming it was. You say what you say and if you’re embarrassed it’s your fault. The producers on my show were amazing people; I have become great friends with them.

2. What is your favorite part about your industry?

My favorite part about my industry is the personalities you come in contact with. Everyone I meet is interesting and has a story. There is never a dull moment in fashion and I will never be bored.

3. Has balancing school work with actual work ever been a challenge?

I’ve been lucky enough that my schoolwork and actual work never really overlapped. I took some time off from school while filming the House of DVF. I like to focus on what I’m doing and put my all into it, so I don’t put too much on my plate at once.

4. What keeps you motivated?

Truly it isn’t hard to keep me motivated. I am only 21; I have nothing to lose and everything to gain. I just remind myself this is the most important, crucial time of my life to become who I want to be.

5. If you could have dinner with one famous person (dead or alive) who would it be and why?

Definitely Oprah Winfrey. I am obsessed with her. She is such a kind-hearted woman. Diane is a friend of hers, so maybe one day!

6. Who are your role models?

My role models are my mom and Diane Von Furstenberg. Of course getting to know Diane really influences this answer for me. The two of these women are so inspirational. They remind me to always be myself and always be happy. See the glass half full!

7. If you had to pick one quote/phrase to live by, what would it be?

I love the lyric by artist India.Arie – “It doesn’t cost a thing to smile, you don’t have to pay to laugh.” She has a lot of great lyrics, but this is one of my favorites. The best thing in life (happiness) is free, so why not take advantage of it.

8. What are your top three personal highlights/achievements from 2014?

Well of course, landing a spot as a participant on House of DVF. This changed my life forever and I am so grateful. I learned about fashion, but more importantly life. Second, I became a mom, to my dog Rascal. This is the first time I have owned a dog myself, and I’m completely obsessed with him. Number three I would say was studying abroad this summer in London/Paris. I traveled all over Europe, saw so many beautiful sights but most importantly learned a lot about myself. 


If you want to shop Amanda's look, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

#Girlboss Week: Megan and Molly

This week we are taking a page (literally) out of Sophia Amoruso's bestselling book, #Girlboss, and featuring 7 lovely powerhouses who also happen to be Boobypack Angels.

We hope they'll inspire you to take some chances and fight the good fight. In Sophia's words: “While you’re reading this, I have three pieces of advice that I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t ever let the Man get to you. Okay? Cool. Then let’s do this.”

#GIRLBOSS for life.

Introducing Megan Eddings and Molly McClintic: 

Because today is Friday and we’re feeling extra frisky, we’re doubling up on our #Girlboss feature and spotlighting TWO Angels who work for one of the coolest SF clothing companies around– Marine Layer. Their boss, Mike Natenshon, started off by selling the softest most comfortable shirts known to man (seriously, go to their “cop a feel section”) and has since grown the brand into a full-fledged clothing line with 10 stores– one of which is opening in NY at 316 Bleeker Street this Saturday. As in tomorrow. As in if you want to meet these two bombshell #girlbosses you should go and buy some shirts. Don’t be put off by their Birkenstocks. We’ve been told they’re back in style.

1. Can you tell me a bit about Marine Layer? 

Marine Layer is a small clothing company based in San Francisco. All our clothes are designed and made here in the Bay area so we have a real affinity for our hometown. What started as just a tee shirt company has now grown into a full lifestyle brand with 10 stores and 18 team members… and counting. Some recent and upcoming milestones would be moving into a brand new office on California Street, having the biggest month EVER ($1 million in sales!) and opening the 10th store in New York!​ Long-term goals would be to hit 20 stores next year or two and grow our international business. 

2. What do you do? What is your typical day like? 

Megan – I’m the Men's and Women's Merchant. On a typical day I do fittings with our design and tech team, I analyze sales trends to know what's working & what isn't and I work with product development & retail teams to make sure our product flow looks bomb in stores.

Molly - I am the Web/Customer Service/Order Fulfillment Associate at Marine Layer. A typical day includes packing and checking all the web orders, fielding customer service emails, putting new products up online and box duty. 

(Side note here- When you send an email to help@marinelayer.com it goes directly to Molly. So when you’re thinking about calling 311 because your Marine Layer sweats are so comfortable you’ve stayed inside and watched 2 seasons of Scandal for 72 hours straight, consider dropping her a line. She loves coming up with creative solutions for your wardrobe problems.)

3. What's the biggest difference between your current job and your last job? 

Megan – I was a merchant at Tory Burch for my last job. Now that I work for a small startup rather than a billion dollar company, my opinion holds a lot more weight. But the biggest difference is the office culture. Tory was a high-end, runway driven, designer company. Marine Layer is a casual lifestyle brand​. There's a refreshing, organic mentality here that I've 100% bought into (with the except of leaving my heels at home). 

Molly – ​My old job was at a media buying agency in New York.... so, a lot. Someone took my trash out for me and there was always toilet paper in the bathroom.

4. What keeps you motivated?

​Megan – The Marine Layer team. It’s easy to stay motivated when everyone around you is invested in what they’re doing.

Molly – ​Same. Everyone at this company works just as hard as the next person. 

5. If you could have dinner with one famous person (dead or alive) who would it be and why? 

Megan – David Beckham because he’s hot and has a British accent.

Molly- Chelsea Handler. No explanation required. ​

6. Who are your role models?

​Megan - Molly​

Molly – ​One of the Boobypack Angels

(Side note– Molly's role model is a Boobypack Angel. Molly is a Boobypack Angel. Therefore, is Molly her own role model? To find out- email her at help@marinelayer.com)

If you want to shop Megan's and Molly's look, go here. If you want to buy Sophia's book, go here. #GIRLBOSS for life.

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